I'm Anulika. I’m leading Product initiatives with expertise in analyzing product data, working with the Scrum team, Stakeholders and the Customers to define the product vision, specifications, build and ship new product features. I have hands-on experience in managing successful product innovation lifecycles end-to-end and building high-quality tech products.
I am motivated by my passion and unending love for creating digital systems that creates a visible impact on real-world needs, working tirelessly at scale to deliver systems that the users find very valuable and love. I love to be at the forefront of innovation, monitor performance, gather user feedback, and lead improvements while keeping track and ensuring stakeholder alignment on product decisions and updates.
I get a kick out of moving fast and delivering sophisticated technology. It brings me fulfilment to be a driving force behind aligning a team effort in building out delightful digital systems and tools and also finding ways to improve customer satisfaction. I am always motivating an agile environment working with cross-functional teams. I efficiently research, gather information and translate the business priorities into a clear product backlog, ensuring that the Scrum team is focusing on achieving the target product goals, ensuring that everyone on the team stays committed to delivering products that support the company’s business strategy.
I believe every great company is a product of its people, its exceptional innovation strategies, and its leadership. I’m one of those bright minds bearing the responsibility of excellent innovation vision for products, working with a group of like-minded change makers who love high tech.
I take the collaborative, transformative, change-makers approach that relies on the synergy between bright and brilliant minds, a common understanding of product objectives and goals to deliver impact. I love overseeing complex IT solutions and their complexities I love to manage. I am driven by data to seamlessly plan, direct, guide, unite, and accomplish results, collaborating across the Scrum team to create amazing product experiences at scale. I love to actively collaborate closely with stakeholders from all of the product lines.
I have overseen complex product launches in a cross-functional team for a platform that is used across 20 nations. My communication skills are always clear, efficient and effective for stakeholders and the larger team.
Product Designer | IT Product Manager
As a Product Designer I lead user-centered design, ensuring every product decision was rooted in user research, usability testing, and data-driven insights. By fostering a deep understanding of user needs, I guide the creation of intuitive and impactful designs. I work closely with developers, product managers, and stakeholders to bridge the gap between design and implementation, ensuring seamless execution of design solutions. I foster a culture of creativity, continuous learning, and innovation within the design team.
As a Product Owner and Manager, I guide Product Vision and Strategy by defining and communicating the product vision, and ensuring vision alignment across the team and stakeholders. By prioritizing the product backlog, I ensure that the Scrum team focuses on delivering the highest-value features.
I facilitate sprint planning, reviews, and retrospectives, to maintain team focus, adaptability, and continuous improvement.
I manage the Stakeholder engagement as the primary point of contact for stakeholders, balancing competing priorities and ensuring their needs are met while keeping the team aligned with the product roadmap.
As a Manager of IT Products, I am involved in the product lifecycle Management where I oversee the entire product lifecycle, from ideation and requirements gathering to launch and post-launch optimization, ensuring timely delivery and high-quality outcomes.
I manage high-performing teams, fostering a culture of accountability, collaboration, and innovation ensuring every team member is empowered to in a clear direction to drive successful product outcomes.
I leverage market research, competitive analysis, and customer feedback to make informed strategic decisions, ensuring that products remain competitive and aligned with business objectives.
Leadership
Highlights
I develop a clear design vision for a product, outlining the design principles, user experience.
I drive product innovation by bringing new ideas and design approaches that meet the needs of users.
I create design prototypes to test the product's usability to gather feedback from stakeholders/users.
I conduct user research to better understand the needs and preferences of the target audience.
A data-driven leader who uses data and analytics to inform design decisions using metrics and data
I use data analysis to gain insights into user behavior and make data-driven design decisions.
Strategy
Here is a glimpse of some of the design thinking strategies I have used to solve problems and inform product vision, create effective and user-centred products and more.
To achieve the product vision, I find it meaningful to help synchronize design goals with business goals, need to ensure that my design decisions align with the overall objectives and strategies of the business.
I aim to have a clear understanding of the business objectives and strategies. which also means understanding the target audience, the competition, and the overall goals and objectives of the business.
I use research data analysis to identify the user needs by conducting extensive user research to understand the needs and preferences of the target audience which inform my decisions so that the product meets the needs of the user while also aligning with the business goals.
I set SMART design goals that align with the business objectives. These goals are be specific, measurable, achievable, relevant, and time-bound (SMART), and they help me to ensure that the decisions I make are aligned with the business goals.
I collaborate with the product stakeholders. This collaboration involves standup meetings, communication, managing timelines, and ensuring that the design meets the needs of all stakeholders.
I measure the success of the incremental results done in achieving the product goals and I do this by tracking metrics of user engagement, customer satisfaction, conversion rates, and stakeholder satisfaction. With retrospectives, I am able to identify areas for improvement and make data-driven design decisions.
By aligning my decisions with the product vision, customer needs, stakeholder and business goals, I'm able to create effective and engaging products that meet the needs of the user while also driving business success.
Books I'm Reading
ANULIKA NWANKWO
Product Designer / IT Product Manager
hello@anulikajoy.com
MEDIUM /
Handcrafted with
by Anulika Nwankwo
📍North Holland, The Netherlands.